Assessing the significance of digital channels


To illustrate the issues involved with assessing the suitability of the Internet for e-commerce. Activity

For each of the products and services in Table 4.3, assess the suitability of the Internet for delivery of the product or service and position it on the grid in Figure 4.8 with justification. Make estimates in Table 4.3 for the direct and indirect online revenue contribution in 5 and 10 years' time for different products in your country. Choose specific products within each category.

Table 4.3 Vision of online revenue contribution for different types of company



2 years' time

5 years' time

10 years' time

Example: Cars, US Direct online sales Indirect online sales

5% 50%

10% 70%

25% 90%

50% 95%

Financial services Direct online sales Indirect online sales

Business Brains

Business Brains

To Build Your Business It Is Crucial That You Have The Correct Info And Tools And Learn How To Build A Correct Business Plan! This is one area you must pay attention to… There are many areas of a business plan that you may not know about but need to know about. For instance... you may have no idea about an executive summary.

Get My Free Ebook

Post a comment