To assess how some of the changes to the competitive forces caused by electronic communications impact particular industries.
Referring to Table 2.2, assess the impact of the Internet on a sector you select from the options below. State which you feel are the most significant impacts.
2 Grocery retail.
3 Book retail.
4 B2B engineering component manufacturer.
5 B2B software services company selling customer relationship management software.
6 Not-for-profit organisation such as hospital, local government or charity.
The process whereby product selection becomes more dependent on price than on differentiating features, benefits and value-added services.
Electronic linkages between supplier and customer increase switching costs.
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