Activity

Visit a price comparison site such as Kelkoo (www.kelkoo.com) or Pricerunner (www.pricerunner.com). Choose one of the products below and write down the range of prices from lowest to highest. What is the percentage premium charged for a product by the most expensive company?

• Low-involvement purchase - CD or book.

• Higher-involvement purchase - household appliance.

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Figure 5.9 Pricerunner [www.pricerunner.coml

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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