Visit a price comparison site such as Kelkoo ( or Pricerunner ( Choose one of the products below and write down the range of prices from lowest to highest. What is the percentage premium charged for a product by the most expensive company?

• Low-involvement purchase - CD or book.

• Higher-involvement purchase - household appliance.

Figure 5.9 Pricerunner [www.pricerunner.coml

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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