Activity

Visit a price comparison site such as Kelkoo (www.kelkoo.com) or Pricerunner (www.pricerunner.com). Choose one of the products below and write down the range of prices from lowest to highest. What is the percentage premium charged for a product by the most expensive company?

• Low-involvement purchase - CD or book.

• Higher-involvement purchase - household appliance.

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Figure 5.9 Pricerunner [www.pricerunner.coml

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