Activity

Activity

A B2C company is trying to decide which of its e-business activities it should outsource. Select a single supplier that you think can best deliver each of these services indicated in Table 7.1. Justify your decision.

Table 1.1 Options for outsourcing different e-business activities

E-marketing function

Traditional marketing agency

Digital marketing agency

ISP or traditional IT supplier

Management consultants

1 Strategy

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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