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■ Ongoing support

Figure 11.1 Ongoing support by Australian franchisors in 1998 (source: McCosker and Frazer,

In terms of international expansion one of the most dynamic companies on the Australian franchising scene is Fastway Couriers, a company founded by Bill McGowan, the current Chair of the World Franchising Council. The company began in New Zealand in 1983 but expanded into Australia 10 years later. In October 1999 further expansion took place in the Asia-Pacific region, with offices opening in Singapore, Malaysia and Hong Kong with business to commence in 2000. England is the next target for international expansion, with a master franchisor being sought by the company. Plans are in place to launch the company in China

Table 11.3 Systems and employment in Australia, 1999

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