Aria 300 302 303 Arvid Nordqvist 308 309 Asda 293 310 311

Conquering The Coming Collapse

Conquering The Coming Collapse

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ASEAN see Association of Southeast Asian

Nations Asia 63, 178,196, 197, 244, 256 BMG case study 289-90 communication styles 63 export processing zones 245 financial crisis 2,18, 20, 21, 23, 28, 41-2 franchising 279 Internet usage 247, 248 sweatshop labour 245, 246 Tesco 7, 8

tiger economies 21, 78, 239 world economy 9,19, 21, 24, 29, 41 Association of Southeast Asian Nations

(ASEAN) 17, 29-31, 73 Attitudes 100,117, 118, 176 Austrade 317-19 Australia 28, 29, 52,177, 225 Asian financial crisis 20, 42 franchising 262, 268-72 management style 67 SMEs 108, 112,113,129 support for exporters 317-19 Austria 32, 33, 49, 66, 235 Avon Products 145 Azerbaijan 163

Bail bonds 216 Bank of Scotland 221

Barbados 61 Barbie 161

BarnesandnobIe.com 255 Baskin Robbing 265, 276 The Bay 311 Bayer 202-3

Belarus 45-6, 69

Belgium 32,49,162,172,177, 235, 294-5 Belief systems 57-8 Bell Atlantic 242 Benetton 158

BERI see Business Environment Risk Index Bertlesmann 63

Bickerton Portable Bicycle 125 Bid bond 215

Bill of exchange 218-19, 229, 233, 323 Bill of lading 213-14, 320 Birdseye 296 Blacklist certificates 214 Blockbuster 243 BMW 169

Bolton Report (1971) 109,110

Bonds 212, 215, 216

Boo.com 250

Borders 243

Bosnia 73

Bourgoin 295

Brand 16,151, 158-62,175, 246 advertising 171, 173,174 American Express 198 equity 153, 165, 185 names 62, 160,161 Brazil 21, 26, 56,168, 176-7, 224 Brine 246

British Airways 56-7

British Home Stores 243

British Medical Group 283, 289-92

Brokers 93

Brunei Darussalam 29, 73 Bulgaria 32, 162

Business Environment Risk Index (BERI) 146-7

Business to business marketing 3, 99, 163,

179,185 Buyer credit 228-9

Cambodia 29, 73

Canada 52-3, 56, 90, 111, 125, 225 economic issues 19, 26, 29, 33, 73 franchising 262, 279 product usage 175-6 SMEs 118, 129

Wal-Mart case study 311, 313 Canal Plus 243 Caribbean 9,17, 24, 26, 31 Caribbean Community and Common

Market (CARICOM) 17, 31 Carrefour 49, 50, 295, 310 Carrols 277 Cat Logistics 202

CCCN see Customs Cooperation Council

Nomenclature Central Europe 7, 8, 9, 27-8, 29, 32 Century 21 273 Certificates 214, 322 Certified invoice 213 Chad 35 Champion 244 Chile 90

China 25, 123, 168, 271-2 BMG case study 289, 290 cultural issues 68, 71 economic growth 19, 21, 41, 56 multinationals 244, 245, 246 product quality perception 163 Climat de France 273 CNN 242

Coca-Cola 60, 72,137,183, 241

communications 170,172-3 global branding 158-9,164 Cochlear 112 Comercia Bank 193

Commercial documents 213 Commercial risk 88, 222, 225, 226, 228 Communication cultural factors 61-4, 71

customer values 3,11, 139,157-8,170-84,

1.85-6 export success 99 technological advances 77 Comparative advertising 177 Competencies 120-3 Competition global rankings 2 pricing "165, 167, 169 SMEs 108

standardization 177-8 time-based 191-2 understanding the customer 140 Complementary marketing 93 Conditional demand guarantee 215 Confirming house 232 Conney 283, 284-8 Conoco 69

Consortium exporting 93-4 Consumer profile 178,182 Contracts exporting 211, 213, 215, 216, 232, 234-6 management 95,129 Contractual joint ventures 96 Corporate culture 46, 48, 96, 311-12 Costs credit insurance 227 indirect market entry 91 Internet 250 packaging 206, 207 pricing "165, 167 reducing 191 subsidiaries 95 Countertrade 232

Country of origin effect 53-5, 59-60, 162-4,

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Financial End Game

Financial End Game

How to profit from the global crisis and make big bucks big time! The current global financial crisis has its roots embedded in the collapse of the subprime markets in the United States. As at October 2007 there was an estimated loss on the subprime market of approximately 250 billion. If you want to come out on top, you have come to the right place.

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