Choose the correct alternative for each sentence. In one "case, both/all of the alternatives are possible.
1:7 direct mailing / mail order / postal advertising
Sending product or service information by post to specific individuals or companies is called direci mailing .
A selling technique based on making a personal call to an individual or company is called _______________.
^ an in-store promotion / a special offer
A promotion based on advertising in the actual shop is f§j§ point-of-sale advertising / on-pack promotion
A promotion method that involves the packaging of a product, such as including a free sample or coupons, is called
';5',r sponsorship / perimeter advertising
Advertising around the playing area at sports grounds is called
= bargain selling / BOGOF
A promotion method for fast moving consumer goods which involves buying one and getting one free is called online advertising / advertising on the web / Internet advertising Promoting your activities or your company and its products or services on the Internet is called_______________________________■
f|Jt cold calling/door-to-door selling
Telephoning direct to homes or businesses to try to interest people in your products or services is called
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