SPEAR, a mail order company, is planning a new advertising campaign. Below is an extract from an internal report to senior marketers in the company. Fill each gap in the report with a word or phrase from the box.
advertisements advertising mix campaign commercials competition consumer awareness direct mail hard sell impulse buying mailshot online website
Our plan is to sell products through a (1) catalogue and mail order service. We will use a high pressure, (2)_
approach. We can attract customers to order the goods by offering special (3)_prizes. Once the catalogue arrives, consumers will order goods which have an instant appeal. We will depend on (4)_.
Another approach is to run a long advertising (5)_
to increase (6)_of our products. We plan a variety of advertising techniques: this (7)_will consist of television (8)_, newspaper (9)_, and street advertising. We have a good target customer database, so we will use (10)_. We plan to do a (11)
_twice, to put extra pressure on those who do not answer the first time.
We also have a company (12)_where we advertise our products. Customers can also order goods (13)___________
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