Research terms

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A Match each word on the left with an appropriate word on the right to make a phrase common in market research.

closed v

á

analysis

J-;'

random \

population

3

biased \

trial

computer \

*

brief

clinical \

awareness

consumer \

'h

sampling

personal ^

\ -S-

interview

%

total

\ *

sample

9-

quota

question

•1 Q.:

research

survey

B Now match each of the phrases you have made to one of the definitions below.

1 a test carried out on a new drug a survey which is not objective and has been designed to give a particular result

; a detailed description of the objectives of some marketing research

:4- . a sample in which all the people taking part have been selected by chance

; 6/: use of ICT (Information Communications Technology) or computers to interpret results

■■ JJ what the public know about a company or product

8 choosing a sample because of the particular characteristics of the individuals

9 all the people who could possibly be consumers for a particular product

10 a survey technique based on face to face (or possibly telephone) conversation

A few questions about lifestyle? Of course, now is a perfect time! Go ahead!

A few questions about lifestyle? Of course, now is a perfect time! Go ahead!

 term tbatj's oprhrnor} înVmarket' roè^arch' te sodp-ôçbnotnié group-A^i./ ^ :category;.based: _qn ocGupatíón^edycatíon éfid irçôàpnè, OppirtangrQ^ps. are; Á'. prûfèssippais; lawyers,'doctors, architects, .éertûf-eta^pàny.'^echtr^r 6 *, .qthQ'r pr^^faoaits? i^té^'Sñ'WQfurof?,'. ¿ftíGérs^

• \Sâhfo^offtôtal;$; '.Vv " -;.^-.--"V^:1 y.Vv

1 Ç1 " hi^W'gmçfe.officiais, l&y »rrjar^ièrê^s^f^i&ivîphâ^pe^^^ ' workers/shbp'-oyvKars^etc'.."-".SV-.!.v-v /V"

• C2 serni-skilied linanuál workers^ low rade clerfca! assi^an^r fe^ ,'gfads

' •• ''; eivil sen/ants ' .;';•• .' .. :'.:V ::

• D," •■aKop assistants; urtskiilôd'Wdrkers.'.in' regular éiTipioyn^EW^/ . :v:: ; •• ë.. \ marginaily;çriipîoy'èd arid',unemployed workers . }•'' y ,f « r

" Oïvîi servants mépris p0ppj'è'errtpiqyed;by th'è state; è^èçialiyf ' goyern'm'entdlfices;' • ..'•■•. : • ' • ■

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