Decide if the following terms are the same (S) or different (D). If they are different, explain how.
3 free market / market economy
4 market trend / market survey
,5 marketing mix / advertising mix
6 product mix / marketing mix f mission statement / corporate mission
8 opportunities / threats
9 royalty / franchise agreement
10 state sector / public sector
11 service industries / tertiary sector
12 accounting / accountability
1 Hannagan T., Management: Concepts and Practices, 2nd edition (London: Financial Times/Pit man Publishing, 1998), p. 125
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