More key planning terms

Decide if the following terms are the same (S) or different (D). If they are different, explain how.

3 free market / market economy

4 market trend / market survey

,5 marketing mix / advertising mix

6 product mix / marketing mix f mission statement / corporate mission

8 opportunities / threats

9 royalty / franchise agreement

10 state sector / public sector

11 service industries / tertiary sector

12 accounting / accountability

1 Hannagan T., Management: Concepts and Practices, 2nd edition (London: Financial Times/Pit man Publishing, 1998), p. 125

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