Key words

111 Find eleven common words connected with marketing in the word square. Four of them are vertical, six are horizontal, and one is diagonal

R

Q

A

1

J

K

L

M

(p

L

A

N)

C

Ü

S

T

O

M

E

R

S

P

0

Q

A

A

S

M

A

R

K

E

T

1

N

G

H

L

D

L

F

G

H

J

T

S

T

0

0

1

E

E

F

W

R

U

U

C

V

0

J

T

M

A

G

Y

B

B

C

E

A

D

L

Y

A

T

H

1

R

U

B

D

U

S

N

Q

N

P

R

0

D

U

C

T

Q

P

0

S

D

T

T

R

V

G

H

J

W

R

0

M

S

E

R

V

1

C

E

S

X

E

D

1

K

1

R

E

S

E

A

R

C

H

D

X

X

A

P

Q

u

A

N

A

F

H

Use words from the square to complete the text below,

Marketers and all levels of management realise the vital importance of 1) ____. This has become the watchword of good business. 2)_and experience has shown that 3)_will pay more for

4) _and 5)___ of high quality, and also that they expect every aspect of the 6) ___, including

7)_, to meet the highest standards. The job of marketers is to design a 8)__ 9)___ with a 10)_of all the necessary components to satisfy consumer 11) ____.

Find words in your completed text in B that mean the same as the following:

-iaiH

users of products and services |Ip people who buy products and services ;ᡧ business professionals who work in the field of marketing ÉÉÉ studies ppi the extent to which consumers want something till the movement of goods and services from the producer to the consumer

111 the combination of factors that makes up a marketing plan

International Marketing Plan

Fill in the missing words in the table.

Verb

Agent

General noun

:§f| market

marketer

fj|J distribute

competition

Ml

advertising advertisement

M

supplier

HI

sponsor

consume

|i§| produce

|fl

analyst

researcher

HI import

B Complete the sentences below with words from the word table.

1 Marketers m__to customers.

2 Advertisers a to c_.

Market analysts a____ the performance of s_

and the behaviour of c .

4 The opposite of export is_.

5 ; The opposite of demand is

6 C_is good for consumers.

The term marketeer is used in marketing magazines and by people in the business, but in general use marketer is more common. The most popular term, however, is marketing person/people.

con-man - someone who tricks people into spending money

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