Key words

Use the definitions to help you rearrange the tetters to find words connected with market research.

1 A study of what people think or what they do. yesvur_survey ill A person who finds out information from the public in order to discover what they want or can afford to buy.

kemrat charseerer lit! A set of questions to find out people's opinions on particular issues, often used in studies of political opinion and preference.

lolp_

Something that is given away free to make the customer aware of the product, or to make them try the product.

plesma_

jSp A set of questions designed to find out what people think about a product or service.

teronequinsia_

•I'&r Information collected from research. The researcher then analyses the information before making conclusions.

f%à Subjectivity or personal opinion affecting the results of a survey.

saib_

ifi The person who is asked questions or is studied in market research.

Another name for the person who answers questions in market research, often by returning a completed questionnaire.

Sfintinn ft' Market roco^r^h

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