Types of research

Below are 11 types of market research, each followed by 4 statements. Two of the four statements are true, and two are false. Mark the statements T (True) or F False), a) F It compares one agency with another. b) T It is carried out by independent agencies, usually experts in c) T It is the opposite of in-house research, d) F it is research work for governments. a) __It is research carried out by clinical agencies. b) ____ It is research into the cffects of drugs or treatment methods. c) _____...

Types of promotion

Choose the correct alternative for each sentence. In one case, both all of the alternatives are possible. 1 7 direct mailing mail order postal advertising Sending product or service information by post to specific individuals or companies is called direci mailing . A selling technique based on making a personal call to an individual or company is called _______________. an in-store promotion a special offer A promotion based on advertising in the actual shop is f j point-of-sale advertising...

Key words

Use the definitions to help you rearrange the tetters to find words connected with market research. 1 A study of what people think or what they do. yesvur_survey ill A person who finds out information from the public in order to discover what they want or can afford to buy. lit A set of questions to find out people's opinions on particular issues, often used in studies of political opinion and preference. Something that is given away free to make the customer aware of the product, or to make...

O I Distribution

Here is an extract from a marketing consultant's report on distribution systems in the fast moving consumer goods (FMCG) sector. The report describes three distribution systems. Write the number of each description next to the correct system. conventional marketing system (CMS) _ We can identify three main distribution systems 111 Traditionally there used to be a line consisting of independent producers, wholesalers and retailers. Each was a separate business. i2 . Now, many businesses work...

Market research objectives

Causal Research

A clothing manufacturer, Corallo, wants to know why its sales of jeans are falling at a rate of 10 a year. They have asked Abacus Data Research (ADR), a market research consultancy, to find out. Choose a phrase from the box to replace each phrase in italics in the letter. Write the number after the phrase. causal research study consumer research in-house research market research brief pilot questionnaire questionnaire secondary research South Dakota Blvd., Englewood Cliffs, 07632 New Jersey Tel...

Pricing policy

Read the report on a meeting about pricing policy in Callan Ltd, a clothing manufacturer, Think about the meaning of the words in bold type. Then mark sentences 1-12 True or False. If a sentence is false, explain why. The following decisions were taken regarding pricing strategy for i. Budget-priced goods will only be sold in Category 'C' stores. These stores are in locations with a particular consumer profile. We expect high volume sales with low margins. ii. Goods can only be sold at a sale...

L Pricing strategy

Match the words 1-9 with the definitions a-i . 1 break-even point distributors pay to the producer for goods. A pricing strategy based on low pricing and low unit profits. ich An illegal and secret agreement between competitors to fix higher prices to boost their profits. The day-to-day costs of running a business. Sales of a product do not change much with variations in price. i P Reducing the price of goods in return for bulk sales or to a favoured customer. Jj amp l A product sold at a...

Marketing

Test Your Professional English Marketing is one in a series of ten useful Test Your Professional English books. This thoroughly revised and updated edition features 60 clear and simple tests for students and professionals. The book is organized into 8 sections and covers over 500 key words and expressions in areas such as product management, pricing, promotion, market research, planning and international marketing. 60 tests covering over 500 key words and expressions Wide variety of tests,...