Note a Intrinsic conceptual representational and accessibility dimensions

The interrater reliability results were calculated between coders 1 and 2 (0.689); coders 2 and 3 (0.472); and coders 1 and 3 (0.720) Overall, the mean kappa value is 0.627 and, given the typical 0 to 1.0 scale of reliability, demonstrates substantial agreement based on Scullen et al. (2003). This result would strongly suggest that the dictionary captures those factors impacting the initial research question: "Why doesn't marketing use the corporate data warehouse?" These results are particularly strong given the exploratory nature of this research.

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