Journal of Business Industrial Marketing

touch points through which they occurred, and identification information of relevant personnel.

2.5.3. B2B and B2C differences

B2B and B2C differences concern relationships. Relationship information represents the terms and conditions of any ongoing business between you and your customers. For B2B relationships, this information represents the contracts between you and your customers. Contracts have product, price, quality of service, and payment terms. They are associated with a customer's organizational entity, and they have identification, role, and authority information for contacts and administrators (different than identification contacts). For B2C relationships, this information might represent warranties or service contracts that include product, price, and quality-of-service terms, as well as contact identification information. Table I represents a tabular comparison of B2B and B2C differences.

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