Conclusions and implications

In conclusion, this paper has explored the factors influencing the choice of e-business models and provided insight into the current practices of Australian agribusiness in relation to the selection process of e-business models for conducting B2B ecommerce. The findings have highlighted the relative importance of those influencing factors and help to provide a framework to agribusiness organisations in assisting them to make decisions on the selection of the most appropriate ebusiness model. From this framework, managers are able to consider and examine the relevance of these guidelines and criteria, and determine the essential factors that require consideration during their selection processes. The guidelines can also assist managers to determine the level of resources, technological infrastructure and knowledge and the understanding of e-business models, required. For example, managers from SMEs might consider resources available to be critical to their selection of models whilst managers from large enterprises would regard organisational structure and culture as important to their choice of models. Furthermore, agribusinesses can also use the guidelines to help evaluate their business and marketing strategies in relation to the appropriateness of the various models available for adoption. The guidelines can also provide indications of the type of models suitable for specific situations. For example, organisations with substantial resources that seek ultimate control and long-term relationships might choose to adopt either the manufacturer or the buy-side model as these models would be managed by the organisations themselves and give the ability to work closely with business partners. The steps that organisations take when selecting an e-business model and the information required of each step can be used as a checklist for agribusiness organisations.

Since this study is exploratory in nature, further conclusive explanatory research is required for generalisation and the guidelines developed in this study should be replicated and tested in other agribusiness sectors, such as the seed sector and the beef sector which were frequently mentioned in either the in-depth interviews or the case studies interviews as potentially involve in e-business. This could further made contributions to the theory and practice where comparisons to the findings could be made to determine if any significance existed between these sectors on the factors influencing the choice of B2B e-business models and the guidelines to be developed. In addition, other industries (such as the telecommunications industry) or countries (such as the USA) could also benefit from considering the implications of this study to their particular contexts since they were regarded as active participants of e-business and findings could also be examined from other perspectives.

0 0

Post a comment