Conceptual framework of cooperative adoption

Prior models of organizational adoption are primarily limited to the intra-organizational context where the firm makes an adoption decision and employees subsequently decide whether to use the innovation (cf. Zaltman et al., 1973). Our framework builds on these models, specifically postulating critical relationships functioning in the interface between firms. It categorizes network-level determinants of cooperative adoption into four major factors: structural factors, influence factors, which include various efforts the focal firm (or firms) might use to encourage recipient adoption, and relational factors, which include inter-organizational social exchange characteristics, reflecting the composition of the network. The next section will develop specific propositions underlying this model. Although not modeled in this study, the organizational and individual-level factors identified in Frambach and Schillewaert (2002) might also have substantial impact on adoption or utilization of the technology.

0 0

Post a comment