And finally, Michael Campbell is less academic than the other two guys -- he concentrates on practical applications of the theory to build sites that pull traffic. Yes, I can actually understand what the heck he says at times!
Even then, though, in a recent issue of his "Vault Update," he took me as far down the "theory road" as I would care to go. Like the other experts, he talks about how the SEs will become very theme-focused.
He goes on to discuss concepts like "term vector databases" and "page vectors" until my head hurt. Major technological changes are coming over the next 3-6 months. Those with old-fashioned gateways will be swept aside as the irrelevant billboards that they are.
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Ghost Writing and Its Link to Internet Marketing. From 1996 to 2000, SEO copywriting was still not formulated. To optimize Websites, operators and owners had just needed to formulate and create Meta tags or titles and submit the tags and the whole Website to directories and search engines so that search listing would include the Website.