The choices we make dictate the lives we lead

To paraphrase...

"Where you are today is the result of all the choices and actions that you have made in your life."

When he said that, I remember thinking, "You know, he's right. Except in rare cases of extraordinarily good or bad luck, everyone basically ends up where they are as a result of choices they make and courses of action they take."

People tend to blame a lack of success in life on "bad luck" or "poor timing" or other people. And yes, at times, that can be accurate. A heck of a lot of factors beyond our control can blindside us. In the long run, however, as long as we persist in our efforts, these factors tend to even out and De Vito's statement remains valid.

E-commerce is simpler than life. Due to its digital nature, there are fewer variables... so the outcome is more controllable. Which means that we can boil De Vito's statement down to "The #1 E-commerce Reality."

This Reality is almost self-evident, yet it's so easy to forget. Your success with anything you do in the world of e-commerce flows from it. Internalize it and act upon it...

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