STEP 7 Build Traffic to Your Content

This step covers DAYS 7, 8 and 9 of the course. It demonstrates that building traffic is an ongoing process.

• Submit your concept site to the major free Search Engines (AltaVista, Google, HotBot, and Lycos). Follow their submission policies.

• Watch the spider activity in your log files to see if and when they visit.

• Track each engine to see when your pages are indexed.

• Track the Search Engines' rankings of your Specific Keywords.

• Tweak until at least half of your pages rank in the Top 10 on at least half of the Search Engines.

• Build popularity points with the SEs by increasing the number of important and related links to your site. List with major directories and with directories that are specific to your area of interest. Try exchanging links with other non-competing sites. Interlink your domains that have related topics.

• Build popularity points with the SEs by increasing the number of important and related links to your site. List with major directories and with directories that are specific to your area of interest. Try exchanging links with other non-competing sites. Interlink your domains that have related topics.

• Research and submit bids for keyword placement at the Pay-per-Click Search Engines (Overture, Bay9.com, FindWhat, etc.) Bid a penny higher than the highest site that seems to reach your target visitor, as long as it makes financial sense. Work the niches -- bid on hundreds of keywords related to your site.

• Get listed in the Major Directories (Yahoo!, Open Directory, LookSmart, and the others).

• Use techniques like word-of-mouth (deliver high-value content), e-zine publication, ads, link exchanges, sig file, etc. to build even more traffic.

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