STEP 1 You PREsell to get an opentobuy clickthrough to your merchant STEP 2 Your merchant gets the sale

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So, whatever you do, however you do it, it should always pull your visitor one step closer to delivering your MWR...

Get an open-to-buy click!

Whoops! I was just about to move on to the next point. Good thing I heard you asking...

"Ken, if I leave it up to the merchant's site to get the sale, I still don't see how I have any influence on the Conversion Rate. I'd much rather sell the visitor on my own site."

First, let's make sure we have our terms straight by using Make Your Site SELL! 2002 (MYSS! 2002) as an example...

Let's say that you have a large, high-traffic site that is all about Web marketing, and that has lots of high-value content about marketing and selling on the Net. If you write a terrific review about "the BIBLE of selling on the Net," Make Your Site SELL! 2002...

You are not selling, you're PREselling. After all, your high quality, content-filled site, has already done a great deal of PREselling your visitor. And your review itself should be a fair reflection of your feelings about MYSS! 2002, written in such a way that you address the major benefits for those readers who are assessing if they need it.

Do this right, and your CR will zoom. But if it reads like a "hard-sell sales pitch," you'll quickly lose credibility with your audience.

On the other hand...

Let's say that you do not have a mega-content, ultra-high traffic site and a widely read e-zine of an Allan Gardyne or Ralph Wilson stature. But you do really love SiteSell products -- that's why you're so proud to represent them. After all, you'd never just want to "push stuff" on people, products that you do not believe represent true value-for-dollar.

"I'm proud to recommend SiteSell.com products" is the most frequent comment that we receive from 5 Pillar Affiliates...

As I mentioned a bit earlier, Make Your Site SELL! 2002 is generally accepted by most Web marketing experts as the single best book about selling on the Net...

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