Inside you

Because you do know stuff other people don't... things people would pay to know. You might have learned it "on the job" or through your hobby.

There's a good chance that you don't even realize what you know. It's often right under your nose. But, as you'll see, everyone is an expert about something.

For now, here's a real concrete, non-Web-marketing, example that will succeed...

It's all about creating a Theme-Based Content Site that is loaded with Keyword-Focused Content-Rich Pages. Your theme?...

You love concrete. Yes, cement! It's been your hobby, your passion, for years...

Concrete statues. Concrete painting. Decorative concrete. Concrete in the garden. Repairing concrete. The various types of concrete. Hand trowels. Things to do with cement blocks. Concrete trade shows. Concrete and swimming pools. Concrete molds. Cleaning concrete. Ready mixed concrete. Concrete countertops.

For this example, I had to brainstorm topics for concrete. But I know nothing about it. I chose it because it was the first thing to enter my head. But I could develop topics about concrete forever. More about brainstorming and developing HIGH-PROFITABILITY topics later in the course.

Anyway, let's say that you decide to create a THEME-BASED site that is all about concrete. Your home page explains how your site is the site for everything concrete, from structural to esthetic.

You also, of course, create high-value content-jammed Keyword-Focused Content Pages. For example, your page about concrete statues explains all about how to make striking statues for the home and garden. You could even expand it into an entire "Statue Section," with a page on the history of concrete statues and another one about how to market and sell the statues that the visitor makes.

The main point, though, is that you create truly excellent, high-value content that delivers what your reader sought at the engines.

And you also weave relevant, "in-context" text links right in the content, as appropriate. Links to...

• Books about the topic (ex. concrete statues if that's what the page was about)

• A garden supplier for concrete molds, trowels, etc.

• Naturally, a concrete supplier!

See what's happening? By writing about a niche that you know and love, the content is easy. I'll show you how to also write it to score well for the engines later in the course.

By providing great content, you PREsell your reader, increasing your click-through (traffic to your merchants) and your Conversion Rate (sales). And by diversifying your affiliate programs among several related and excellent merchants, you develop multiple streams of income from one site.

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Tap Directly Into Your Creative Mind... And Easily Access YOUR Million-Dollar Ideas Ideas are the lifeblood of success... and the best ideas originate with brainstorming. Brainstorming can help you successfully fix any problem, build any business, generate any plan, or develop any story. But the problem is that most people have no clue how to effectively brainstorm - either by themselves or with groups. You can waste a lot of time coming up with old, boring ideas that won't work... and the whole time you actually believe that you are brainstorming.

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