The Keyword Ranking Report will tell you how each page ranks during a search for its Specific Keyword. If the ranking is beyond the top 30 for many of the engines, you can click on the "Analyze It!" button. This function will give you suggestions on how to optimize your page.
The Keyword Searches Report will tell you which keywords people are using to find you, will show you how many times you were found with each of these keywords, and will provide a direct search-link so that you can see how you rank at a particular engine for a particular keyword.
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Building effective backlinks can be instrumental in improving search engine ranking for your website and increasing quality traffic. Learn from the Pros How to Build Effective Backlinks in Order to Successfully Generate a High Volume of Quality Visitors to Your Website. Having Links Placed on Important Websites can Even Increase the Traffic of a Popular Website by More than 500.