Register for a bidding account with Overture at... https://secure.overture.com/s/dtc/center/
While you're there, download their mass-submission Excel template (Basic or Power form, either one is OK -- they prefer if you use the Power form). Site Build It! Manager speeds this whole process up and makes it easier, too. The Manager works with all of the Pay-Per-Click engines' mass-submission spreadsheet templates.
Some tips from Overture...
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