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Before you bid on anything, it's wise to research. And keywords are no exception. During DAY 2 of the course, you had an optional exercise. If you haven't had time to do this yet, here it is...

Let's create an Overture BID-FOR-KEYWORD LIST. (Do it for each engine. But since Overture will drive 80% of your traffic, we'll start here.)

Label the first column "KEYWORD" (yes, the same KEYWORD as in your MASTER KEYWORD LIST. Now add 23 more columns to the right of KEYWORD (yes 23, or better still -- Site Build It! Manager has already done all this for you). Here's what to do for each of your HIGH-PROFITABILITY keywords...

Label the first two columns to the right of the KEYWORD column "Price I Should Bid" and "Buys #" -- leave these two columns empty for now.

In the next column, enter the number of sites that have bid AT LEAST A NICKEL for each keyword (ex., let's say that you do a search for "fashion model" and you find that 15 sites bid at least one nickel for "fashion model" -- enter "15").

Now, in the next 20 columns, enter the price for the "Top 20" search results spots (searchers are unlikely to scan any result past #20 -- so bidding for a spot beyond #20 is a waste of time). In our example, since only 15 sites have bid for "fashion model," you enter these bid prices in the first 15 columns -- leave the last 5 blank or enter 0.00.

Some Pay-Per-Click engines only show you 10 sites on the first page of search results. In that case, only enter the bids for these. Enter "0.00" for #11-20, because there's really no point in bidding for a spot on Page 2.

Now, back to those first two columns to the right of your KEYWORD. Enter the best price you should bid in "Price I Should Bid." And in the next column ("Buys #"), enter what spot in the search results that bid will yield (Site Build It! Manager calculates this spot automatically).

If this seems like a lot of work, it's really not. And with Site Build It! Manager, it's quick and easy! Here's why...

Site Build It! Manager features powerful pay-per-click functionality. The Manager contains a BID-FOR-KEYWORD LIST for every significant Pay-Per-Click engine to make your job as fast and profitable as possible.

It automatically researches all the bids at all the engines, showing you where your best bid should be. And it automates mass-submissions to the major Pay-Per-Clicks, too. (All excel templates are available at SBI!'s Site Central.) Now it only takes minutes to do what previously took days.

For more information about Site Build It!, including the Site Build It! Manager tool...

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The Keyword Research Bible

The Keyword Research Bible

Sick And Tired Of Getting Tons Of Traffic That Isn't Buying? Sounds Like It's Time To Reexamine Your Keywords. Do you know how important keywords are to your business?

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