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At the time of this writing, it costs 62 cents for the number one position. And note that the top listings are all aimed at helping consumers find the lowest prices for commodity-type products. In other words... people searching for the keyword price are not business folks looking for "pricing" info. They are consumers looking for deals.

Save yourself time and money... "price" is not a good word to focus on. Nor is any word that turns up irrelevant results on the Overture Suggestion Tool and Search Engine.

Now repeat this procedure for the keyword "pricing"...

BINGO! This is the RIGHT word.

Overture's Suggestion Tool and/or 7Search's "Related Keywords" tools in your DEMAND WINDOW generated many "fashion-containing" keywords, along with the DEMAND for each keyword.

And your SUPPLY WINDOWs AltaVista-or-Google-and/or-Overture revealed the number of sites (i.e., the SUPPLY of sites) that provide information about each keyword, as well as a lot of leads to possible merchant-partners and even some ideas for content.

Now it's time to pick the keywords with the best PROFITABILITY. These will be the keywords with high DEMAND (i.e., tons of searches according to the Overture Suggestion Tool) and low SUPPLY (not too many sites found at AltaVista or Google)...

Eliminate any words that appear too competitive (i.e., SUPPLY is too high in Window #2 or bidding competition at Overture is too intense), especially if they are not searched upon very often (i.e., DEMAND is low in Window #1). And especially if there does not seem to be many POSSIBLE PARTNERS for it!

For example, notice that "fashion school" was only searched for 207 times in the previous month at Overture. Let's say that your AltaVista search returned 10,000 sites. Not a good combination. In fact, though, it returns only 996 matches -- so even though it's not requested so often, you should consider including it in your site since the competition is so light (i.e., DEMAND:SUPPLY ratio is pretty good).

Your best words would have HIGH DEMAND (i.e., high Overture numbers) and LOW SUPPLY (i.e., LOW SUPPLY of competing sites turn up in your AltaVista or Google search, or the bidding competition at Overture is low).

This is a rough protocol, so don't become a slave to it. Follow these two general guidelines...

1) Only eliminate the worst combinations of HIGH SUPPLY and LOW DEMAND and low number of POSSIBLE PARTNERS.

2) When you're ready to write your site, start with the keywords that have the best combination of HIGH DEMAND and LOW SUPPLY (especially the ones that you really enjoy and know!) and a good number of POSSIBLE PARTNERS.

3) As you start to see patterns for the kind of sites that appear in your SUPPLY SITES and POSSIBLE PARTNERS and IDEAS FOR CONTENT notes, you'll refine your Site Concept. Ultimately, you'll create Keyword-Focused Content Pages that...

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