RECOMMENDATION: Unless you have a really good reason to be listed in Yahoo!, opt for the lower cost LookSmart option ($149 -- 8 week review) and the free Open Directory.

And for a low-cost alternative for entry into Yahoo!... Yahoo! has partnered with Overture and now displays up to 5 listings from this engine on its results pages. If Yahoo!'s annual recurring $299 listing fee is a little much for you, simply bid on a top 5 position for your most important keywords at Overture.

While you'll build far more traffic through the free and Pay-Per-Click Search Engines, a Yahoo! listing will bring you some traffic. And it will help in your link popularity score. Just make sure your site's in top shape, with at least 20 good pages, before you submit.

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