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Ongoing Goal... Now that you have found your perfect, "just right" Site Concept, consider the bigger picture. When you "finish" this, your first site, will you broaden the concept until you have your own mini-portal? Or will you start a second, unrelated site?

Earlier in the course, we chose "fashion" as a Site Concept for our primary example. We also looked at other concept examples like "Botticelli" and "pricing."

These Site Concepts were mere starting points. As you worked your way through DAYS 2, 3, and 4, you built your MASTER KEYWORD LIST for the "fashion" Site Concept. This list is literally your site blueprint -- for each of your keywords, it...

• shows you SUPPLY and DEMAND data -- best idea is to start writing pages about words with the best numbers for profitability

• contains SUPPLY SITE INFO... information about sites that rank well

• suggests POSSIBLE PARTNERS, merchants with affiliate programs that you would be proud to represent

• gives you IDEAS FOR CONTENT -- possible topics for you to write about. Now, is that a blueprint, or what?

Time to start building! I once asked you...

How big should you grow your Site Concept? How much should you change it?... Only you can decide.

Now let's use the info in your MASTER KEYWORD LIST to refine your concept. Here are the factors to consider before finalizing your Site Concept.

1) Broad or narrow-niche? Perhaps "fashion" is just too broad, too open-ended. After all, can a single person ever fill a site about "fashion"?

2) If you choose to go narrow, which niche do you select? Don't paint yourself into a corner -- choose a niche that you can broaden. Remember the future -you can always broaden your concept if you fill your niche.

3) Your passion and knowledge - You'll be much more effective if you stick to what you know and love.

4) The amount of time you are prepared to spend -- If time is a limiting factor, stay narrow.

5) Profitability -- Review your SUPPLY and DEMAND data. Choose a niche Site Concept that would appear to have the greatest profit potential (i.e., that has loads of HIGH-PROFITABILITY keywords associated with it).

6) SUPPLY SITE INFO and IDEAS FOR CONTENT -- Read what others are writing about, and any ideas that you have had. Do you want to cover similar topics (nothing wrong with that, especially if you do it better!), or do you see a niche or approach that has not yet been done?

7) POSSIBLE PARTNERS -- How many solid affiliate programs are a good fit?

8) Search Engine "Winnability." Two points here...

• It's hard to win a Top 10 ranking in search results for broad-concept keywords like "fashion".

• As we'll see later, the Search Engines will be concentrating more and more on the theme of the overall site. So if you choose to develop a broad concept like fashion, with several major sub-themes (models, literature, design, etc.), it will be harder to win the war for the sub-themes than if you dedicated a single site to a sub-theme. In other words... the "nichier," the better.

9) The amount of content and keywords -- If you used all three WINDOWS (SUPPLY, DEMAND, and BREAKOUT) to their full potential, you should have no shortage of HIGH-PROFITABILITY keywords. But if your topic is just too narrow (ex., "Norwegian fashion models from the mid-1700's"!), you may need to broaden the concept somewhat (ex., "Scandinavian fashion models").

So... "How broad should my concept be?"

The single best recommendation...

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