Get inside your visitor's head -- realize how she will feel each step of the way. Whatever you do, consider the impact on your visitor -- if it does not make her more "open to buy," don't do it.
PREselling is really all about selling yourself to your customer, every step of the way. You reach the right folks in a proper fashion, you deliver valuable, appropriate, editorial content, and you recommend visitors to your merchant after they have come to respect and like you.
Your CR will soar.
Why does PREselling work so well?
Because a sale via any Affiliate Program is really a two-step process -- it requires the delivery of two "Most Wanted Responses," yours and your merchant's.
The "Most Wanted Response" ("MWR") is probably the most important lesson in all of Make Your Site SELL! 2002 (MYSS! 2002). The MWR is what you most want your visitor to do after reviewing your content.
Make Your Site SELL! 2002 has been proclaimed by most Web marketing experts as the "single best resource" about selling on the Net. From product development, to site-selling, to traffic-building, to store-selling, MYSS! 2002 covers it all. At well under US$30 (no typo!), it's a must-buy that belongs in every e-commerce library...
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