File namedomain name

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Include your Specific Keyword in the filename of your html page. It just might add a relevancy point or two with the engines. So if your Keyword-Focused Content Page is that TIER 2 page about "outlet mall" that we discussed earlier ("Top Factory Outlet Malls Where You Can Shop Via The Net"), let's name the file...

"outlet-malls.html"

The full URL, therefore, would be...

http://www.WORLDSBEST-FashionFactory-outlet-stores.com/outlet-malls.html

The only exception to this, of course, would be your home page. The home page must be named "index.html" -- but that's OK. We already have its Specific Keyword included in the domain name, because it is your Concept Keyword!

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Keyword Engineering Blueprint

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