How do you get word-of-mouth? First piece of advice, don't bother with those "recommend-a-friend" scripts. Less than one visitor in a thousand fills them in. There's a far simpler way to get "word of mouth"... deliver great content.
Want an example? Let's say that you have a wonderful theme-based site about succulent plants (i.e., cactus, euphorbia, etc.). You have a terrific page about all the tricks you have developed for propagating them...
Other aficionados find that page at the engines. Do you think they won't tell friends, or forums, or cactus associations, about this terrific info?
Sure they will.
Just one more huge benefit of OVERdelivering!
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