Words to avoid in proposals

Aside from failing to properly qualify a project during discovery, nothing ruins your chances of winning a project more than a jargonladen proposal. Proposals brimming with consultant-speak drive clients to the competition faster than you can say "paradigm shift."

Scrutinize every word in a proposal and strip out empty phrases like "seamless connectivity," "strategic convergence," or "we deliver unparalleled solutions that create leverage for the enterprise." In the war of words, your most potent weapon is your computer's delete key.

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