What you will get

For consultants who understand the challenges of this emerging, new business environment, this can be a golden moment. The right guerrilla weapons can level the playing field, and any firm can win.

Guerrilla marketing is a strategy that can help all consultants to:

^ Learn how and why clients buy services.

Overcome and capitalize on clients' skepticism.

Compete for client relationships, not just projects. ^ Demonstrate what clients want—results.

Use the stockpile of their ideas—their intellectual assets—to their advantage.

Wield the right mix of marketing tactics to build and sustain a profitable consulting practice.

Consultants who understand and take full advantage of guerrilla marketing tactics will prosper. Guerrilla marketing will show you the way.

Chapter

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