What you will get
For consultants who understand the challenges of this emerging, new business environment, this can be a golden moment. The right guerrilla weapons can level the playing field, and any firm can win.
Guerrilla marketing is a strategy that can help all consultants to:
^ Learn how and why clients buy services.
Overcome and capitalize on clients' skepticism.
Compete for client relationships, not just projects. ^ Demonstrate what clients want—results.
Use the stockpile of their ideas—their intellectual assets—to their advantage.
Wield the right mix of marketing tactics to build and sustain a profitable consulting practice.
Consultants who understand and take full advantage of guerrilla marketing tactics will prosper. Guerrilla marketing will show you the way.
Chapter
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