What are your strengths

To discover the areas where you can stand out in the crowd, you must identify your strengths. What are you really good at helping clients achieve? What can you help them increase, reduce, improve, or create? Maybe you can help clients create new products or services, improve the quality of the information they use to make decisions, or reduce employee turnover.

When thinking about these questions, you might find it useful to look at the list of possible drivers of consulting value in Chapter 17 (see Table 17.1). Reflecting on your strengths will help you differentiate yourself from the competition. It will also help you clarify the specific clients you want to target in your marketing.

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