Traditional versus guerrilla marketing

Many consultants have taken to the airwaves to promote their practices. Large firms use mass media advertising, event sponsorships, and public relations to grab attention. The resulting brand wars not

What Is Guerrilla Marketing for Consultants?

Traditional Marketing

Guerrilla Marketing

Central to the business

Is the business

Fuzzy message

Focused message

Consultant-focused

Insight-based

Invest money

Build intellectual assets

Build brand identity

Build client relationships

Enhance revenue

Enhance profit

Create media perception

Reveal reality

Tell and sell

Listen and serve

One size fits all

One size fits none

Take market share

Create markets

only are expensive, but also emphasize the sharp differences between traditional marketing programs and guerrilla marketing.

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