To zine or not to zine

Because zines are everywhere these days, consultants may think it's mandatory to have one. Not true. Zines are not for everybody. Producing a zine takes talent and resources that may be better spent on other marketing activities, such as updating your Web site, delivering speeches, or conducting surveys.

Carefully weigh the possible benefits of a zine against its challenges. If you decide against it, you can still speak directly to clients on your Web site with blogs, articles, reports, and case studies. Or, you might prefer to publish a hard-copy newsletter instead of an electronic one.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

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