Thirteen Guerrilla Marketing Secrets

Professional service marketing is certainly among the "safest" I've ever seen. Because it appears to take no risks, it's actually quite risky.

Every profession has its secrets: Chefs have carefully guarded recipes, lawyers have surprise witnesses, and carpenters know all the angles. Guerrillas also have insider information.

Okay, maybe the details guerrilla marketers know are not exactly secrets, but they might as well be for all the attention they get. While some of the following thirteen guerrilla secrets may strike you as intuitive, too many consultants consistently overlook them. These rules lay the essential groundwork for the guerrilla approach to marketing.

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