Thats the idea

In the past, a well-designed brochure, a good sales pitch, and a respected reputation were all it took for consultants to reel in new clients. Well, those days are gone.

The consulting business is based on ideas and solutions; writing about and publishing your ideas can reinforce your expertise with existing clients and attract new clients. Whatever the size of your consulting practice, publishing great ideas is a competitive equalizer in the market that will help you win projects for your firm.

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