Step up to the plate

Tb hit a home run, your zine must generate leads for your practice. For guerrillas, that's the definition of a successful zine; leads are the justification for your zine's existence.

Guerrilla Intelligence: What Makes a Zine Successful?

The first step is for clients and prospects to open and read your zine. But to hit that home run, your zine must provide the following benefits:

Create trust between you and your readers ^ Deliver value

^ Stimulate dialogue with readers Exude professionalism Hit your target markets

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