Spinnaker consulting

The Spinnaker Consulting firm serves the world's leading boat manufacturers and suppliers by helping clients accelerate their manufacturing operations, improve sales, and boost their profits.

Spinnaker's marketing agenda gives the firm substantial market exposure at low cost. It targets Spinnaker's existing and prospective clients throughout the year. Based on its basic marketing plan, Spinnaker might establish the Road Map shown in Table 5.2.

Spinnaker's plan is aggressive, but economical. The largest cash investments are the Profit Improvement Seminars and the regatta sponsorship.

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