Resource library

Knowledge is the consultants' currency; it is their stock-in-trade and what clients pay hefty fees to obtain. Very few consulting firms hold

Guerrilla !ntelligence:Your Intellectual Stockpile

Build a store of highly relevant intellectual assets that can become part of your marketing activities. The top items form the content base of your Web site:

^ Articles and compilations of articles ^ Presentation and speech transcripts, slides, and videos ^ Client case studies

White papers and special reports Survey results ^ Client and industry interviews ^ Archives of newsletters, zines, and blogs

Webinars ^ Workbooks or Assessment Guides Perspective pieces on industry issues E-books

Methodologies and tools Audiotapes of speeches or articles Book excerpts many physical assets. After its consultants, a firm's most valuable property is its intellectual assets—its stockpile of collective wisdom, experience, tools, methods, and other intangibles. Your site's resource library is the repository of the assets you wish to share with clients, prospective clients, and the media.

The best resource libraries provide both consultant-developed material and access to other independent thinkers on the topics covered. So your library should also include lists of relevant reference books, academic experts, journal articles, industry and research site links, and other resources that will allow clients to round out their knowledge.

Taking Command

Taking Command

Command is the thing derived from reality and might. Reality without might achieves nothing. Might without reality renders wasted action. The idea of taking command teaches you to purposefully blend knowledge and actions to develop levelheaded results. This book will provide insight to command.

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