Guerrilla Tactic Write All about It

Draft an article based on your speech. Distribute it after your presentation as a marketing aid. Include the piece on your Web site, in your zine, and on your clients' sites or intranets. Also send it to the media, industry association publications, and the host organization's publication. If you wrote an article publicizing your speech before you delivered it, revise it for additional publications.

consultants are well equipped to break that process down and master its elements.

The demands of speaking are substantial, but so are the potential rewards. Research11 shows that, in selling, a demonstration is 50 percent more effective than the most glowing testimonial. A speech demonstrates what you know and what you can do. It also shows how you think and how you work. If you have trained, practiced, and performed well, it will show.

Cha ir

0 0

Post a comment