Guerrilla Tactic Should You Discount Your Rate

Discounting hourly or daily rates is a slippery slope. Some consultants believe that quoting a low rate initially will help sell the work and that, at a later date, they can raise their rates. Don't be so sure. Unless you've done something truly remarkable, you'll find clients stubbornly resistant to raising rates as quickly as you'd like, if ever. If clients press for lower rates because they want projects to cost less, suggest reductions in the scope of projects to bring the overall costs down.

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