Guerrilla Tactic Provide Extras

Plan to give your audience extras: survey results, white papers, recommended reading lists, how-to articles, and Web addresses that are relevant to your topic. Don't give attendees souvenirs or trinkets—give them something useful. Include your contact information, but don't hold the materials hostage by requiring recipients to give you their business cards or other information to obtain them. Don't push; simply mention what additional items are available at no cost.

Visual Nonaids

Speakers are often tempted to use visual aids like slides and pointers. Used correctly, they can make the difference between a good and a great speech; in the wrong hands, they can be a disaster. PowerPoint is a helpful, but misused tool. Slides can be effective, but they can

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