Guerrilla Tactic Choosing the Best Survey Option

There are many approaches to conducting a survey. Answering the following five questions will help you pick the option that is right for you and your targeted clients:

1. How much time do you have to spend on the mechanics and marketing of a survey?

2. How will that commitment affect other marketing initiatives?

3. How much can you invest in out-of-pocket expense?

4. Is in-house expertise available to manage the project?

5. Will your topic last for more than one survey cycle?

You'll still need a team to manage the process because surveys have many moving parts. They include developing the topic, preparing the list of names, creating the questionnaire, following up with respondents, and developing final reports. You'll also have to assign someone to handle the marketing program.

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