Guerrilla Intelligence Slice and Dice

The data from a well-designed survey serves many purposes in addition to the initial report of findings. The information that you collect can be useful for preparing articles, speeches, and related reports. You can customize a survey report and present it to a particular client or a group of clients in an industry. Include provocative data from the survey results in proposals and on your Web site. Look for other media channels to distribute some or all of your survey results. Newspapers, television, radio, Web sites, and industry publications always need fresh and compelling information.

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