Guerrilla Intelligence Collaborate

Collaboration with others is a hallmark of guerrilla marketing, and surveys lend themselves particularly well to productive partnerships. In one case, a consulting firm teamed with a local university and newspaper to conduct a survey on the city's future technology needs. The consulting firm, in conjunction with university faculty members, designed the survey; the local newspaper contributed use of its Web site to receive survey responses; and the consulting firm prepared the mailing list, analyzed the results, and published the joint report, which was featured for weeks in the local media.

Email Marketing Mastery

Email Marketing Mastery

Discover The Exact Methods For Writing Highly Responsive Emails And Start Making More Sales From Your List Starting Today! If you're not using these tactics, you could be wasting your time building a list! Do you get frustrated when you build your list but don't make any sales from it? Do your subscribers actually look forward to receiving your emails each day?

Get My Free Ebook


Post a comment