Feast or famine

Consultants can run into long successful or losing streaks that have nothing to do with either economic or business innovation cycles. They ride the roller coaster between feast and famine.

Guerrilla Intelligence: Feast or Famine

Feast Famine

Sales leads

Rolling in

Trickling in

Sales backlog

Full

Running on fumes

Revenue

Record breaking

Stagnating

Profits

Exceed expectations

What profits?

Pricing

Consultant-driven

Highly negotiable

Mindset

Life is good

Sense of urgency

Forecast

Sunny

Stormy

During feasts and business booms, consultants are often so busy serving clients that they can spare no time for anything else. Marketing is at the bottom of their priority list.

When consultants don't actively market their services, they unwittingly sow the seeds of famine. If a consultant's market visibility ebbs, the result is a dwindling sales pipeline and eventual famine. Guerrilla marketing provides the cure for this destructive syndrome and enables consultants to sustain the feast and forestall the famine.

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