Consulting isnt rocket science

Scientists are notorious for using terminology and acronyms the rest of us stumble over. Sometimes when they clarify, that just makes it worse. That's okay, though, because it's not their job to communicate.

Don't make your clients ask more than once what something means. It will work to your advantage to strip buzzwords, excessive pronouns, and meaningless phrases from your proposals. After working hard to understand the client's needs, don't throw away your gains because of unclear language. Make your proposal one that advances your case to win the work.

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