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1. Statistics indicating that businesspeople prefer e-mail over the telephone as a business communication tool is from David Yockelson and Matt Cain, The Survey Says: E-Mail Beats the Phone: Content & Collaboration Strategies, Web & Collaboration Strategies (June 12, 2003). Available from www.metagroup.com/us/displayArticle.do?oid=40667.

2. Statistic indicating that e-mail will become a primary source of information is from 50 Tips to Maximize Email Marketing Success (2002). Available from www.gotmarketing.com.

3. Statistics on e-mail are from Quris, Inc., How Email Practices Can Win or Lose Long-Term Business (October 2003), p. 6.

4. Statistic on e-mail marketers is from Quris, Inc., How Companies Can Enter and Remain in the Customer Email Inner Circle (September 2003), p. 5.

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