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1. Statistics indicating that businesspeople prefer e-mail over the telephone as a business communication tool is from David Yockelson and Matt Cain, The Survey Says: E-Mail Beats the Phone: Content & Collaboration Strategies, Web & Collaboration Strategies (June 12, 2003). Available from www.metagroup.com/us/displayArticle.do?oid=40667.

2. Statistic indicating that e-mail will become a primary source of information is from 50 Tips to Maximize Email Marketing Success (2002). Available from www.gotmarketing.com.

3. Statistics on e-mail are from Quris, Inc., How Email Practices Can Win or Lose Long-Term Business (October 2003), p. 6.

4. Statistic on e-mail marketers is from Quris, Inc., How Companies Can Enter and Remain in the Customer Email Inner Circle (September 2003), p. 5.

Email Marketing Step By Step Guide

Email Marketing Step By Step Guide

I realize theres a lot of misinformation surrounding this subject, so today Im going to explain everything you need to know about list building. Having an email list is useless If you dont understand how to effectively use it to its fullest potential.

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